Before Christmas there must be a Whiskey Season
We’re barely halfway into the month of November, yet it has already modelled itself as the season for Whiskey appreciation. While there is a variety of ways to enjoy the age-old drink, John Quinn, the Global Ambassador of Tullamore D.E.W Irish Whiskey, recommends sinfully adding a little water and ice because it makes it last longer!
Joburg Style Magazine sat down with Quinn to discuss the Tullamore D.E.W brand, the Whisky Live Festival and contemporary cocktail recipes.
What has been your most wonderful whiskey experience and why?
Too many to single out one but, managing the Tullamore D.E.W. (TD) business in the Czech Republic and watching it grow from almost nothing to be the biggest selling whiskey (not just Irish) was such a buzz for the eight years I was in charge there. It’s still the biggest selling whiskey in that country.
Irish Whiskey vs Scottish Whiskey. What are the main differences?
The main differences are that Irish tends to be triple distilled and Scotch tends to be double distilled. Being triple distilled means Irish whiskeys tend to be fresher and fruitier in their character whereas Scotches tend to be more earthy in flavour profile terms. There are exceptions to this rule but that would be a key differentiator. Secondly many Scotch whiskeys will have a peated component whisky in the blend, whereas Irish would not have this. Not all Scotches contain peated whiskey but many do. After that there are more similarities than differences.
Is there a right and wrong way to drink whiskey?
No right or wrong way to drink it – but surprisingly I often add water or a little ice (it makes it last longer!) whereas I hear many whiskey enthusiasts suggesting it’s a sin to add water. Nowadays people are adding many different things like fruit juices (I love TD and freshly squeezed apple juice), spices, fusions etc particularly among the mixology and bartending communities. I have no problem with this, in fact I love this trend, provided they are using my whiskey of course!
And, how do you like to drink your whisky?
If it’s an older whiskey like our 12 year old or our 14 year old Single Malt I tend to drink it pure and savour all the constituent flavours. That makes me sound so pretentious I know, but it is what I do.
What are you most looking forward to at this year’s Whisky Live?
Meeting other whiskey enthusiasts; Whisky Live events around the world are famous for allowing the enthusiasts to indulge themselves in tasting their favourite whiskeys and finding new ones but my favourite bit is probably meeting people who aren’t sure of themselves when it comes to whiskey and then I get the opportunity to teach them about this wonderful product. My masterclasses are always good learning experiences but also good fun with great whiskies to taste, including some straight from the cask.
How do you think Tullamore D.E.W. will be received at Whisky Live?
Tullamore D.E.W. is actually a unique whiskey in that no other whiskey in the world is made the same way as TD. Why? You’ll have to come to my masterclass to find out.
*Tullamore D.E.W. Irish Whiskey will be unveiling their 14 year old and 18 year old Single Malts at this year’s Whisky Live, which runs from 9 to 11 November 2016.
Full Interview available on www.joburgstyle.co.za