This Contemporary African Art Gallery Believes Execution is just as Important as Concept
The Art Room, a contemporary South African Gallery & Fine Art Studio in Parkhurst, has grown a stable of artists that range from the established to the talented new-comers. Hosting mostly group exhibitions, they offer greater opportunities to their artists and more variety to their patrons. They believe art should be beautiful. It should resonate with the viewer, touch you on some deeper level and haunt your thoughts long after leaving the gallery, which is why execution is as important as concept.
With over 30 years of experience in fine art framing, they have become one of the prime destinations for taking care of your new purchase or old investment requiring a clean and reframe. They are framing consultants for artists, galleries, corporate collections, art consultants and private collectors. At their off-premises factory they have a dedicated team of 12 people who custom make and colour each frame and where the artworks are mounted and assembled to strict conservation principles.
The purpose of a frame is not only to protect the delicate nature of the paper, but also to display the artwork, therefore it is their philosophy to frame the work in a way that best enhances the artwork, while keeping in trend with the latest styles in interior design, fashion and architecture. As a gallery, they are in the unique position of doing their own framing, allowing them the freedom to find expression in how they frame their exhibitions.
Visit the gallery and framing studio in 4th Avenue, Parkhurst, for a free framing quote, to view the current exhibition or just hunt through the Editions Box for unframed prints, drawings and photographs. You might just meet one of their artists, bump into Ernest the Restorer or some other fascinating character. They also serve a killer cappuccino.
Article originally from Joburg Style Magazine