French Beauty Brand, Guerlain, has named Angelina Jolie the face of its new fragrance, Mon Guerlain. Drawing inspiration from Jolie, Thierry Wasser, Guerlain’s Master perfumer, aimed to “create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity.”
This iconic partnership was agreed in Cambodia (the birthplace of Jolie’s first son) in December 2015, where she was directing one of her films. The partnership also has longstanding sentimentalities, as Angelina recounts witnessing, as a child, her own mother’s love of a Guerlain powder.
Jolie’s professional credits span from filmmaking to acting. She is also a Special Envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary from the Guerlain campaign to charity.
Mon Guerlain is set to launch in South Africa in March 2017.