February 8 2017 is fast becoming a highly anticipated day for fashion lovers everywhere. The day is set to launch the second installment of American fashion designer Tommy Hilfiger and Supermodel Gigi Hadid’s collaborative works.
Continuing Tommy Hilfiger’s leadership of the “See Now, Buy Now” model first launched at NYFW in September 2016, all looks from the February TOMMYNOW fashion show, including the TOMMYxGIGI collection, will be available for purchase immediately at the runway show in Los Angeles and online.
Taking into consideration the contemporary power and influence of social media, the pair brought in the opinion of consumers. By taking votes over Instagram, consumers got to decide which pieces were to go in to the final showcase. The four most popular designs– a bomber jacket, a hoodie, a polo shirt and a pair of jeans will be included in the TOMMYNOW fashion show, and immediately available to buy globally.
[Original Article]: www.joburgstyle.co.za