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In the world of cocktails, the very humble Gin and Tonic undoubtedly claimed dominion for the past few years. From the rise in Craft Gins to the countless G&T Festivals the world over, the classic British drink created cultures within cultures. While the ride has been exciting and memorable (sort of), it seems to be coming to an end.  Yes, there is a new-old drink in town making its long awaited resurgence.

The Negroni.

This classic Italian drink is said to have been created in Florence in 1919 for Count Camillo Negroni. He had asked the bar man to strengthen his less alcoholic Americano (a mix of equal parts soda, Campari, and Vermouth) by replacing the soda water with gin.

The drink’s rise in popularity has been completely unexpected as its flavour is strong and bitter. Unlike the G&T or even the (formerly) more popular Cosmopolitan, the Negroni is not such a tipple that one can chug down to create a party-like atmosphere. It is a far more sophisticated experience. It begs you to be relaxed (almost to a meditative state) and truly enjoy every bit of your surroundings, conversation with friends, and the gentle sound of your favourite music.

Classic Negroni recipe


30ml. Campari

30ml. gin

30ml. sweet vermouth


Stir Campari, gin, and vermouth in an ice-filled tumbler; garnish with orange slice.




words: Kwanele Kunene


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