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Balenciaga leads the fashion world down the Crocs hole AGAIN

Spanish luxury fashion house Balenciaga is leading the pack when it comes to creating the most notable fashion moments of 2017. For its SS18 collection, Balenciaga debuted its unlikely, yet so necessary, collaboration with shoe manufacturer Crocs at Paris fashion week.

While the rest of the world has responded in complete shock to seeing (what many consider) “the ugliest shoe in the world” going down the runway, Balenciaga’s creative director Demna Gvasalia seems to have a vision beyond immediate aesthetic appeal. During backstage interviews he explained that he thought Crocs are innovative shoes. “It’s light, it’s a one-piece foam mould and to me these kind of techniques and working with these kind of materials is very Balenciaga. In the future you will be able to 3D print them at home because they are all one piece”, said Gvasalia.

Technology is becoming very important to the clothing industry and the ability to one day 3D print clothes at home is fast becoming a possibility for the masses. Companies like Adidas have made significant progress to mass manufacturing 3D printed shoes with the upcoming release of its Futurecraft 4D sneaker. Once this technological development reaches the comfort of our private spaces, it’ll be exciting to see fashion becoming a truly personalised experience. In the meantime you’ll only be able to add your spin on the new platform Crocs by adding as many Balenciaga’s pins to the the sandal’s perforated upper.



words: Kwanele Kunene

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